Brewcifer Coffee Company

A play on Lucifer Morningstar, “Brewcifer: the star of your morning” felt too good not to flesh out. I wanted to breathe an edginess into the classic rubber hose animation style with this design, leaning more into a coffee bar rather than a coffee shop. I find coffee as an industry to often be too artisanal and academic and so I wanted to conceptualize a place that served a certain grit with its espresso. Something of an anti-Starbucks for those who feel disconnected from the Instagram coffee scene.